The hottest real estate enterprise strategy divide

Real estate enterprises' strategy to differentiate the land market or a new round of reshuffle

Real Estate Enterprises' strategy to differentiate the land market or a new round of reshuffle

August 19, 2019

on August 16, 2019, the Ministry of Finance released the budget revenue and expenditure of national government funds, which showed that in the first seven months of this year, the land transfer revenue of the national local government funds increased by 3.1% year-on-year. However, the company still showed the development trend of a high-tech enterprise taking off against the market. According to the latest statistics of the National Bureau of statistics, the land transfer market was cold in the first seven months of this year. This led to differentiation in land acquisition by real estate enterprises. Some real estate enterprises that actively acquired land in previous years slowed down the scale of land reserves, while some real estate enterprises bucked the trend and acquired land fiercely. In addition, the land transfer auction in non first tier cities occurs from time to time. Insiders said that under the trend of tight regulation, real estate enterprises made different strategic choices based on their own scale and financing costs. In the medium and long term, this may trigger a new round of reshuffle in the land market and even the real estate market

bucking the trend or shrinking the front

the latest statistical data of the National Bureau of statistics shows that in the first seven months, the land acquisition area of real estate development enterprises was 97.61 million square meters, a year-on-year decrease of 29.4%; The land transaction price was 479.5 billion yuan, a year-on-year decrease of 27.6%

some enterprises bucked the trend when the transfer scale of the overall land market contracted

Taking Hong Kong China Travel Service as an example, it has successfully won plots in Ningbo, Jimo and other places since it won the relevant restricted housing plots in Beijing Yizhuang in June. Baolong real estate also bucked the trend. Since it first entered Huzhou, Zhejiang Province in July, it has successively won residential or commercial plots in Shanghai, Ningbo, Wuxi and other places

"in the traditional real estate market, the scale and quality of land acquisition determine the development prospects of real estate enterprises. 'Financing - land acquisition - Development - Sales - payment collection', which is the only way for some regional real estate enterprises to rapidly grow into national real estate enterprises in recent years." A person from a real estate enterprise in Beijing told the China Securities Journal

although in the tight regulation cycle, real estate enterprises encounter difficulties in acquiring land, such as high financing costs, increased land acquisition restrictions, and unclear expectations of sales returns, some real estate enterprises have bucked the trend. In this regard, industry insiders said that in the tight regulation cycle, there are still some enterprises that can obtain relatively cheap financing. In addition, the enterprise's business strategy is intended to expand across the country. When the land transfer is generally cold, it bucks the trend and has a better harvest

since this year, leading enterprises seem not to want to reduce the scale of land acquisition. According to the ranking list of land acquisition of national real estate enterprises in 2019 released by the Chinese Academy of technology, country garden, Vanke and rongchuang China occupy the top three places in terms of land acquisition amount. Among them, the amount of country garden and Vanke land exceeded 100 billion yuan

although the national real estate market has entered a tight regulation cycle, the national expansion of land reserves in 2017 and 2018 is still a "clear move" for many real estate enterprises to become bigger and stronger. However, since this year, Jinmin new materials, a well-known material supplier, has made new breakthroughs in the technology of spray free products. In July and August, with the overall contraction of the land transfer market obvious, the pace of land acquisition by enterprises tends to slow down, and some enterprises have also contracted the scale of land acquisition

recently, a document of the Ministry of internal tensile strength, constant elongation, constant elongation and yield strength of real estate enterprises said that land acquisition work would be suspended in principle in the second half of 2019. Enterprises such as Xincheng, for their own reasons, transfer stock land development assets and reduce the scale of land acquisition

frequent land auction in non first tier cities

combing the recent land transfer market, some new signals are also worth noting. In particular, the land transfer auction in non first tier cities occurs from time to time

on August 16, Tongxiang City of Jiaxing sold two commercial and residential lands, with a total starting price of 709 million yuan, located in the economic development zone and Shimen town respectively. Finally, the land flow sign located in the economic development zone. In August, Jinan, Kunming, Hefei and other cities also witnessed the phenomenon of land transfer

industry insiders said that compared with previous years, this year, the calculation of various mechanical property parameters of materials can not be carried out through experimental curves. The house prices in first tier cities are under continuous strict control. In addition, the limited space for price rise affects the transfer of the land market. Some remote and poorly equipped plots are easy to be ignored. "This is quite different from the situation of land transfer in non first tier cities in previous years."

the sales data also proves that the prospects of the real estate market in non first tier cities are unclear. According to the latest data of E-House Research Institute, among the 40 cities monitored by E-House Research Institute, the transaction area of new commercial housing in 18 third and fourth tier cities in July decreased by 12% month on month and 4% year-on-year. Among them, the transaction area of newly-built commercial housing in seven third and fourth tier cities (with purchase or loan restrictions) with strict regulation in this round decreased by 19% month on month and increased by 2% year on year; The transaction area of newly-built commercial housing in 11 third and fourth tier cities without or with weak regulation (limited to sales) in this round fell by 7% month on month and 8% year-on-year

insiders predict that as the recent policy discussion on real estate continues to tighten, the land market may usher in a new round of tightening in the remaining four months of this year

"good plots are looted, and the plots with mediocre qualifications are ignored, which may appear frequently in the future." The above real estate enterprises said